Simply as client curiosity in supply providers soared throughout the COVID-19 pandemic, so has the adoption of corresponding gig work apps as People seized the chance for different sources of earnings. Sensor Tower Store Intelligence knowledge reveals that this development continued into Q1 2021, when installs of the highest three gig work apps in the USA climbed 25 p.c year-over-year to 4.5 million.
Within the first quarter of 2019 to 2021, the highest U.S. gig work apps by downloads have centered on driving and supply, led by Uber Driver, Lyft Driver, Instacart Shopper, and DoorDash Driver. Mixed installs of the highest three apps every quarter grew 20 p.c Y/Y in 1Q20, climbing from 3 million to three.6 million. Adoption surged additional in 1Q21 as mixed installs of those grew 25 p.c Y/Y.
Gig Staff Flock to DoorDash
DoorDash Driver had its best-ever month of installs in March 2021, reaching 812,000 from throughout the U.S. app shops. This was up 88 p.c year-over-year from 431,000 in March 2020, and the primary quarter on the entire skilled much more progress.
The app noticed roughly 2.2 million installs within the first quarter of 2021, up 120 p.c from the identical interval in 2020. DoorDash’s consumer-facing app noticed explosive progress throughout the onset of the pandemic, and customers in search of part-time work have seen the rise in demand. Though client habits might shift as eating places and bars reopen, DoorDash has been increasing its choices, forging new partnerships with grocery shops and pharmacies.
Supply providers weren’t the one apps that noticed a surge in adoption from customers in search of gig work. The freelancer platform Fiverr noticed its best-ever month-to-month installs in March 2021 when it reached 215,000 downloads from U.S. app shops, up 57 p.c Y/Y from 137,000 in March 2020. Moreover, its U.S. month-to-month lively customers climbed 40 p.c when evaluating the 2 month lengthy intervals.
This progress might point out that some shoppers have begun freelancing because the pandemic led to layoffs and enterprise closures.
Supply App Progress in the UK Outpaces the U.S.
Adoption of the highest three gig work apps in the UK grew at an excellent better charge than within the U.S. final quarter. A cohort of apps together with Uber Driver, Fiverr, and Deliveroo Rider noticed their installs attain 358,000 in Q1, up 47 p.c Y/Y. This was almost double the expansion seen in Q1 2020, when the highest three apps climbed 24 p.c Y/Y to 244,000 from 197,000 installs throughout the identical interval in 2019.
Earlier this yr, the U.Ok. Supreme Court docket dominated that Uber should classify its drivers as employees, and the corporate introduced in March that it might pay drivers minimal wage and embody paid holidays and pensions, probably attracting extra customers to its platform.
It’s additionally doable that the customers of those gig work apps are responding to continued demand for supply and freelance providers. The COVID-19 pandemic altered client habits the world over, and as sure in-person areas have began to reopen, it’s unclear which of these will persist into the long run.
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