Posted by Lily Sheringham, World Advertising and marketing, Platforms & Ecosystems
We’re launching the second collection of the Apps, Video games, & Insights podcast.
Over the summer time, we teamed up with a brand new group of main trade insiders and consultants to carry you 8 new podcast episodes over the following couple of months. We’re bringing you their distinctive enterprise tales, experiences and dialogue on a number of the newest large questions within the apps and video games trade.
We’re joined once more by your hosts—Tamzin Taylor, who heads up Apps & Video games Enterprise Growth for Google Play in Western Europe, and Dirk Primbs, who leads the Ecosystem Developer Relations staff in Europe— and you will discover out who they’ve been cajoling and corralling within the new collection, beneath.
Within the first series, the friends lined subjects starting from accountable progress and constructing for the long run, by way of recommendation from mergers and acquisitions and enterprise capital consultants, to scorching subjects corresponding to privateness and accessibility.
Apps, Video games, & Insights podcast series 2 brings you a equally numerous vary of insights, tales, and learnings, and with out additional ado, get a sneak peek as to what we’ve lined up…
We kickoff with Elliott Rayner, Head Of Product Advertising and marketing, and John Quintana, Head of Guided Studying Experiences, from Babbel the web language studying firm. Right here in episode 9 we speak about how the brand new regular is disrupting the supply of all kinds of schooling. Elliott and John talk about how Babbel is remodeling and adapting and has been “considering large” about the way forward for schooling: finally can apps take the place of conventional classroom schooling?
Most of us are very conscious how vital environmental change is, however how can we elevate consciousness to struggle local weather change by way of our companies? In episode 10 we’re joined by Jennifer Estaris, Video games Director at SYBO Games and Deborah Mensah-Bonsu, Founding father of Video games for Good and previously at Space Ape Games, to learn the way others are altering the sport. Within the latest Inexperienced Recreation Jam, 11 recreation studios got here collectively to seek out modern and fascinating methods to educate and empower gamers about local weather change by way of video games. Jennifer and Deborah talk about how they ensured that the concepts have been extra than simply one other assortment of suggestions for higher recycling, after which pulled collectively a jam to carry nice minds collectively and actualise change.
We additionally discover how to achieve success with 4x technique video games—turn-based and real-time technique video games the place you construct an empire—in episode 11. We’re joined by David Eckleberry, Basic Supervisor and Vice President at Scopely, and Howard Chen, Google Play Development Marketing consultant. We hear how Star Trek Fleet Command has efficiently constructed it’s loyal participant base and the tales that carry to life the learnings about participant affinity, KPI progress, comparative evaluation with different recreation genres, and extra.
With actually hundreds of languages to select from, language studying apps are in a novel place to replicate humanity’s range. The staff at Drops have taken this chance by incorporating a number of indigenous languages into their app portfolio. So, whereas supporting the standard suspects of widespread languages, customers of Drops also can be taught Hawaiian, Maori (from New Zealand), and Innu (from Japan) amongst others. In episode 12, we discuss with Drops CEO and Co-Founder, Daniel Farkas and Chief Buyer Officer, Drew Banks about how they actively foster range and inclusion of their product and firm.
Have you ever ever puzzled what goes behind the scenes that can assist you order your favorite meals from supply apps? Delivering a high quality app is crucial to the success of your small business, in each buying and retaining customers. In episode 13, we’re joined by Maria Neumayer, Employees Software program Engineer, at meals supply service Deliveroo and Shobhit Chugh, Product Supervisor, Firebase to speak in regards to the sensible steps you possibly can take to design high quality into an app or recreation. Uncover and rectify high quality issues in testing and manufacturing and listen to Maria’s insights into how Deliveroo has tailored to the brand new regular.
Cell gaming gives builders of PC and console video games a major alternative. By going cell, recreation builders can broaden their participant base and drive retention by offering a platform for gamers to remain engaged whereas they’re on the transfer. Jen Donahoe, Advertising and marketing and Development lead for TeamFight Ways at Riot Games joins us in episode 14 to debate the challenges and alternatives they’d in taking their video games cell.
What makes retention so vital to the success of a enterprise over different measures, and the way do you optimize this technique? We converse to Marcus Gners, Chief Technique Officer and Co-founder at well being and health app developer Lifesum to listen to how in regards to the fashions they use and the way they method routine utilization. In episode 15, alongside Marcus, we’re joined by best-selling creator of “Hooked” and “Indistractable,” Nir Eyal, to discover the conduct apps ought to foster to drive retention, and the way to measure this successfully.
In order to not give the entire recreation away, we’re holding the small print of our closing episode underneath wraps, so preserve a watch out for extra particulars shortly.
The brand new episodes of the Apps, Video games, & Insights podcast are certain to spark the curiosity of enterprise and app or gaming fans, and builders, who need to get the within scoop from trade consultants on enterprise methods and their success tales, and the way to create profitable apps and video games companies in these quickly altering instances. We stay up for you becoming a member of us on this journey.
keep tuned in
To search out out extra about what’s coming, try our Apps, Games, & Insights podcast homepage and discover hyperlinks to all the newest episodes.
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