How Zombies Are Shaking Up the Puzzle Style

One of the thrilling issues about Sensor Tower’s new Game Intelligence function inside our Retailer Intelligence product is the way it can uncover fascinating modifications in developments and essential alternatives. By going layers deeper into sub-genres, themes, and types, shocking development tales emerge even in established recreation genres.

For instance, the puzzle style has been a spot the place way of life themes reign supreme, particularly for the previous yr. From Playrix’s Homescapes to Magic Tavern’s Project Makeover, puzzle video games have prioritized aesthetics-focused and decoration-oriented incentives to maintain gamers hooked—a lot in order that puzzle video games with these themes have accounted for 14 % of downloads and greater than 30 % of income for the puzzle style in Q1 of 2021.

However the subsequent massive factor may very well be… the apocalypse?

On April 8, Zynga globally launched Puzzle Combat, a zombie-themed recreation with a Match 3 mechanic, developed by Empires & Puzzles studio Small Large Video games. Whereas the sport initially soft-launched with a army theme, it advanced over time to include a extra apocalyptic theme, together with zombies, in the course of the course of its smooth launch. The sport joins one other notable puzzle title that includes a zombie theme: Puzzles & Survival by 37Games, which launched in September 2020 and grossed greater than $30 million in income globally throughout each Apple’s App Retailer and Google Play in Could 2021.

Whereas Puzzle Fight shares a bit little bit of Puzzle & Survival’s aesthetics—with coloured circles across the zombies to indicate weak spot—the video games really feel essentially totally different as a consequence of their artwork types. For instance, Puzzle & Survival weaves apocalyptic components into the plot, leveraging a extra reasonable 2D artwork type to convey drama. Puzzle Fight, alternatively, maintains its core army theme with a lighter incorporation of zombie components and a extra informal 2D cartoon artwork type. It’s nonetheless early days for Puzzle Fight, nevertheless it already crossed $1 million in client spending in Could 2021—a promising begin.

Zombie Taxonomy

Sensor Tower’s Recreation Intelligence product is superb at uncovering rising market alternatives and sudden pursuits amongst established audiences. Though it’s a newly-rising theme subset—spurred partly by the COVID-19 pandemic—zombie and post-apocalyptic video games have seen an uptick in income, regardless of having extra conservative downloads. Worldwide client spending in video games with that theme reached $180 million in Could 2021, representing a 47 % enhance year-over-year. As new themes start to realize traction throughout many alternative genres, Recreation Intelligence can preserve your workforce knowledgeable about one of the best alternatives to enter the market.

Focused on studying extra concerning the upcoming developments within the video games trade? Sensor Tower’s Recreation Intelligence, powered by our Retailer Intelligence product, provides detailed insights into the varied components that go right into a profitable recreation. To study extra about how zombies are carving out a distinct segment throughout the puzzle style, or how some other developments are influencing recreation design and growth, request a demo with our Gross sales Group.

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