Cell Video Month-to-month #11: Play Retailer redesign & itemizing movies autoplaying

We’re again with one other Cell Video Month-to-month, the place we focus on the adjustments and developments concerning video within the cell app area. It may be information about ASO, UA or different methods video will be leveraged by builders and publishers

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Google Play Retailer Re-design – all screenshots and play retailer characteristic graphic are actually the identical peak – August 21

One other change with this Play Retailer re-design is that screenshots on all Play Retailer listings are actually given the identical peak.

Beforehand, completely different sizes of screenshots (or presence of a video and subsequently the Play Store feature graphic) would consequence screenshot galleries displayed with completely different heights relying on the apps.

Play Store Listing Screenshots 1Play Store Listing with Video 1

Screenshots and the characteristic graphic are actually displayed smaller than ever, making it essential to make use of giant copy. Even with the play retailer movies quickly autoplaying (see the final information), don’t neglect the characteristic graphic as we are able to nonetheless count on it to be displayed shortly (just like the poster frame on iOS).

Google Play Retailer Re-design – movies for instructed app and advertisements already taking part in in-app – August 21

Google has rolled out the re-design of the Play Store, aligning with Materials design language.

Some movies are already taking part in in-app are those for app featured (like Mario Kart under) or the Play Retailer advertisements (under as effectively). However all movies will quickly be auto taking part in in-app (see the final information on this web page)!

New six-seconds bidding possibility for Twitter video advertisements – August 22

Fascinating transfer on Twitter’s facet: they now give advertisers a brand new bid unit for Twitter video ads the place they’re solely charged when the advertisements are considered for six seconds in any respect and with a 50% of the advert in view.

This bid unit is his bid is globally obtainable on Promoted Video, In-stream Video Sponsorships, and In-stream Video Adverts for belongings 15 seconds or much less in size. This comes at a time the place short-form creatives carry out higher on most platforms and will push extra advertisers to maintain that in thoughts.

Again-to-back Instagram Tales advertisements – August 29

Fb goes to check displaying two Stories ads in a row (from completely different manufacturers) to customers, with the hope that it reduces the perceived advert load.

Play Retailer itemizing movies quickly autoplaying – August 29

Google up to date the promo video part of their advices on graphic assets, screenshots and video to announce that Google Play will quickly begin autoplaying retailer itemizing movies! Google mentions that that is taking place “starting September 2019”.

It has additionally notified builders within the developer console to take away advertisements on their Play Store promo video: you don’t need to confuse customers with advertisements in your itemizing.

promo video autoplay

That is big, because the person expertise for enjoying movies on the Play Retailer was beforehand actually unhealthy.

It additionally implies that it’s going to change into essential to begin your movies very sturdy, identical to for iOS App Previews.

Play Retailer movies are actually going to be displayed pretty small since they’re autoplaying, so once more any copy or UI proven have to be giant sufficient (zoom-ins are extremely beneficial).

Did we miss any large information associated to cell video for March? In that case, tell us within the feedback!

The Apptamin Team

Posts revealed by consultants from the Apptamin crew on completely different subjects, principally associated to cell video.

The Apptamin Team

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