Cell Video Month-to-month #13: Reddit advert ratios & Fb Group adverts

We’re again with one other Cell Video Month-to-month, the place we focus on the adjustments and traits relating to video within the cellular app area. It may be information about ASO, UA or different methods video might be leveraged by builders and publishers

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Reddit app set up video adverts help new ratios – October 2

Reddit launched app install campaigns again in February 2019.

Initially solely supporting a panorama 1.91:1 ratio for video adverts, they then began accepting 16:9 and 4:3 as nicely.

Reddit made an improve and no longer solely helps 1:1 sq. and 4:5 vertical movies however mentions them as the new recommended ratios. This makes it even simpler to check this promising channel.

Beneath are the complete specs for Reddit app set up campaigns as of this month.

Reddit app install campaigns

Fb testing adverts in Teams tab (restricted entry)  – October 17

One of many few locations the place Fb has not been leveraging advert placements is the Teams tab.

However since Fb determined to put Groups first and enhance the person expertise (and due to this fact engagement), why not additionally monetize that half?

So a couple of advertisers can now show their Fb feed adverts within the Group feed. The format is similar as for the information feed advert. To this point solely single picture adverts appear to be examined however little doubt that if it proves profitable Fb will lengthen to video adverts as nicely.

Google nonetheless A/B testing on the Google Play Retailer  – October 28

It appears like Google continues to be experimenting with the best way movies and app listings usually are displayed.

After announcing in August that videos will soon autoplay, the knowledge has now been faraway from the “promo video” part of the Play Console help.

As well as, AppTweak spotted that for some customers the really helpful part is displaying both an animation utilizing panorama screenshots (if any panorama screenshots) or the characteristic graphic (if solely portrait screenshots).


Did we miss any large information associated to cellular video for October? In that case, tell us within the feedback!


The Apptamin Team

Posts revealed by consultants from the Apptamin staff on completely different matters, principally associated to cellular video.

The Apptamin Team

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