Samsung Galaxy S21 data worst gross sales in years sparking inner firm overview

Robert Triggs / Android Authority

TL;DR

  • The Galaxy S21 collection has reportedly recorded very disappointing gross sales numbers in comparison with older S collection flagships.
  • Samsung is outwardly conducting a overview of its cell enterprise as a consequence of diminishing gross sales and lackluster earnings.
  • Gross sales of the Galaxy S21 collection are 20% lesser than the S20 and 47% decrease than the S10 telephones.

Samsung’s Galaxy S21 series could have are available cheaper than its predecessor however its gross sales have reportedly been the worst in Samsung’s latest historical past. Numbers reported by Counterpoint Analysis (by way of Naver) present a big drop in Galaxy S21 gross sales in comparison with gross sales of the Galaxy S20, S10, and even older flagships. This diminishing development can also be apparently ringing alarm bells over at Samsung and the corporate is claimed to be conducting an inner overview of its cell enterprise.

You might also like: The complete history of the Galaxy S series

As per Counterpoint Analysis, the Galaxy S21 collection recorded gross sales of about 13.5 million models globally for the primary six months of its launch. In distinction, the Samsung Galaxy S20 collection recorded 20% greater gross sales in the identical interval. The figures look much more jarring in comparison with the Galaxy S10 collection that apparently offered 47% extra models in its first six months. You’ll be able to see Counterpoint’s graph plotting Galaxy S21 gross sales figures towards older flagships under.

Samsung Galaxy S21 sales counterpoint reseacrh

 

Ruffled feathers at Samsung

In keeping with The Elec, Samsung’s management is conducting a “particular overview” of the cell unit all all through August in the back of lackluster earnings. Such opinions are reportedly carried out when the highest administration feels there’s an issue with a specific enterprise unit. Relying on how the overview goes, the corporate may conduct an audit of its cell enterprise.

As of how issues are wanting for the time being, it’s believed that Samsung is prone to miss its gross sales goal for the Galaxy S21 collection.

A supply additionally instructed The Elec that chipmaker MediaTek has instructed Samsung that it can’t meet its SoC orders partly due to the worldwide chip scarcity but in addition due to the corporate’s weakened place available in the market.

In the meantime, Xiaomi has reportedly surpassed Samsung to change into the highest smartphone vendor in Europe. The Chinese language cellphone maker can also be closing in on Samsung globally. As per a latest Canalys report, Xiaomi bagged second place within the international smartphone market, only a hair’s breadth away from Samsung.

New chips and foldables a manner out for Samsung?

With gross sales of Samsung’s Galaxy S collection dipping, all eyes are on how the corporate’s upcoming foldable telephones will carry out.

The Galaxy Z Fold 3 and Z Flip 3 will reportedly be cheaper than Samsung’s older foldables, probably triggering higher gross sales. Nevertheless, not everyone is happy with Samsung for ditching the Galaxy Be aware collection this yr. In reality, a poll carried out on Android Authority confirmed that many individuals need Samsung to interchange the S22 collection with new Galaxy Be aware telephones subsequent yr.

Samsung can also be but to launch the rumored Galaxy S21 FE which can recreate the success of its predecessor. Add the Galaxy A collection’ strong gross sales numbers to the combination and Samsung may quickly discover itself regaining misplaced floor. We’ll have to attend and watch what occurs.

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