Finance apps have seen a continued surge in adoption throughout Europe’s app shops in early 2021 amid the continued COVID-19 pandemic. Sensor Tower’s State of Fee Apps 2021 in Europe report, available now, is a deep dive into the evolving developments in digital cost and cash switch cell apps, together with analyses of its prime publishers and markets.
Prime Fee Apps Surpassed 30 Million Installs in Q1 2021
The efficiency of the highest 50 cost apps in Europe has remained robust up to now this yr after climbing 31 % year-over-year to 102 million in 2020. Within the first quarter of 2021, installs of the highest cost apps from Europe’s app shops surged 32 % Y/Y to greater than 30 million from roughly 23 million in the identical interval final yr.
PayPal and Google Pay Downloads Cut up the Map
Since 2018 and persevering with into the primary quarter of 2021, PayPal and Google Pay have been essentially the most downloaded cost apps in Europe. Nonetheless, their viewers is just not evenly distributed throughout the area. PayPal adoption is robust in Western and Southern Europe with an viewers concentrated within the U.Ok., Germany, France, and Italy. Central and Jap European customers, nonetheless, favor Google Pay, which was the highest cost app in Russia.
This geographical breakdown of the highest two cost apps’ audiences noticed a shift in 2020 that reveals PayPal pushing eastward. PayPal’s adoption in Jap European markets grew considerably final yr, climbing 191 % to 365,000 in Romania and 156 % Y/Y to just about 600,000 in Ukraine. The onset of the COVID-19 pandemic additionally bolstered PayPal’s installs throughout the area whereas Google Pay noticed a decline—PayPal’s month-to-month installs throughout Europe’s app shops climbed 27 % to 1.9 million in April 2020 from 1.5 million in January, whereas Google Pay’s fell 38 % to 1 million from 1.6 million when evaluating the identical two months.
Western Union Maintained Its Lead as Europe’s Prime Cash Switch App
Though different cash switch apps reminiscent of Wise skilled adoption progress, Western Union remained the class chief. The app’s installs grew 51 % Y/Y to 4.3 million in 2020 throughout the area’s app shops, dominating markets reminiscent of France, Germany, Italy and Spain. Nonetheless, the margin between Western Union and Smart is way slimmer within the U.Ok.
For extra evaluation from the Sensor Tower Store Intelligence platform, together with key insights on the efficiency of cost apps within the U.Ok., Germany, and Russia, obtain the whole report in PDF kind beneath: