The COVID-19 pandemic and associated lockdowns have sparked a surge in income, downloads, and utilization throughout nearly all cell gaming genres, and the area is extra aggressive than ever, with publishers having to find new methods to innovate to search out their very own area of interest. Sensor Tower’s first-ever Mobile Game Taxonomy Report, obtainable now, makes use of our new Sport Intelligence product to research the market on the granular degree, combing by probably the most profitable genres and themes around the globe, and the way growth groups are combining these for nice rewards.
Hypercasual Market Share Rockets
The Hypercasual video games market has exploded on cell over the previous few years. In 2017, the style took a 17 p.c share of downloads within the sector among the many prime 1,000 titles, placing it behind the Arcade style, which accounted for 19 p.c of installs. One 12 months later, Hypercasual grew to become the biggest style for downloads, and it continued to develop its share additional in 2020 to 31 p.c of all installs.
Different genres additionally noticed development, with downloads of Arcade and Puzzle video games rising by 33 p.c and 78 p.c respectively in 2020, spurred on by titles like Subway Surfers from Sybo Games and Among Us from InnerSloth.
RPG Retains Income Dominance
RPG and Technique video games retained their stranglehold on participant spending, accounting for a mixed 50 p.c share of cell video games income in 2020 among the many prime 1,000 incomes titles. Whereas the market share for RPGs has shrunk, income nonetheless elevated year-over-year, pushed by new titles resembling Genshin Impact from miHoYo, which generated roughly $560 million in 2020, in keeping with Sensor Tower estimates.
On line casino and Shooter titles noticed their share of spending enhance, accounting for 10 p.c and 9 p.c of income, respectively. Titles like Coin Master from Moon Active and PUBG Mobile from Tencent have been large drivers for every style, each accumulating over $1 billion last year alone. Whereas these titles have led the surge, Call of Duty: Mobile from Activision, in partnership with Tencent’s Timi Studios, was additionally one other distinctive performer within the Shooter class. Since its launch in 2019, the sport has surpassed $760 million in participant spending.
The Vogue theme is changing into more and more standard on cell, that includes in hit titles resembling Project Makeover from Bubblegum Games and Super Stylist from Crazy Labs. Spanning genres from Hypercasual to Life-style and Puzzle, Vogue was the fastest-growing theme in 2020, with downloads of the highest 100 titles using it up 109 p.c to 991 million final 12 months.
New titles helped drive this development, and the Vogue theme is anticipated to proceed with its recognition in 2021. In This autumn 2020 alone, the highest 100 video games utilizing this theme generated 280 million downloads, with these launched in 2020 accounting for 30 p.c of those installs. Total, whereas new titles are serving to drive success for the theme, present sport downloads additionally grew by 76 p.c year-over-year.
By using Sensor Tower’s Game Taxonomy and Sport Intelligence instruments, our report supplies evaluation not simply on the broader style traits, however the precise drivers behind them. Quite than simply revealing the newest knowledge on Hypercasual class and Vogue theme development, it delves additional into probably the most profitable mixtures to point out why they’re so standard. For extra evaluation into the newest style traits, obtain the whole report in PDF type beneath: