Sensor Tower’s State of Relationship Apps 2021: Youthful Customers Drove Progress Amid COVID-19

Though the COVID-19 pandemic modified how shoppers socialize and work together, it hasn’t prevented them from looking for out romantic connections and new friendships. Sensor Tower’s newest State of Relationship Apps report, available now, reveals the most recent tendencies among the many prime relationship apps in the USA.

Youthful Customers Are Flocking to Relationship Apps

As we revealed in our Mobile App Industry Trends report, youthful customers are driving social app progress—together with relationship apps. For the primary three quarters of 2020, the highest 25 relationship apps within the U.S. noticed their lowest common consumer age in at the very least three years.

Top dating apps in the U.S. saw the average age of their users drop to its lowest during COVID-19

Though the common age of relationship app customers has been steadily declining within the final three years, the COVID-19 pandemic has accelerated this development. Builders are reacting by including options to apps that enchantment to youthful customers, similar to dwell streaming, and experimenting with promoting on networks similar to MoPub and Vungle, that are sometimes widespread for cellular video games.

Bumble’s Market Share Has Practically Doubled

Forward of its 2021 IPO, Bumble has solidified its place because the No. 2 relationship app within the U.S. In 2020, it reached 19 % market share of income, almost double the ten % it held in 2017. That is greater than the market share held by its subsequent 4 largest rivals mixed.

Bumble's market share of revenue in 2020 was nearly double that of 2017

Bumble has additionally seen the second most installs from app shops for the final two years, holding regular at 11 % market share.

Chatting App Income Sees a Enhance

The COVID-19 pandemic motivated shoppers to search out alternative routes to socialize, resulting in a surge of curiosity in apps devoted to discovering pals and assembly new individuals. The highest chatting apps similar to Tagged and MeetMe skilled a spike in income in Q2 2020.

Whereas Yubo was the one app on this cohort to proceed rising quarter-over-quarter after the preliminary increase, the highest apps on this subcategory stay elevated above pre-pandemic ranges.

The top chatting apps saw a spike in revenue in Q2 2020

For extra evaluation on relationship apps from the Sensor Tower Store Intelligence platform, together with key insights on the most recent promoting and demographics tendencies, obtain the whole report in PDF type beneath:

Download Sensor Tower's The State of Dating Apps 2021 Report

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