Sub-dollar pricing enlargement in 20 markets


Posted by Neethi Thomas, Dafna Gal and Ashnil Dixit, Google Play

At Google Play, we’re dedicated to giving Android builders entry to the biggest attainable market to your apps and video games. Google Play already helps free and paid apps in over 165 markets. We had beforehand lowered minimal costs builders can set for his or her merchandise for 20 markets like India and Brazil. At this time, we’re pleased to announce that now we have lowered the minimum price limit for products in 20 more markets throughout Latin America, EMEA, and APAC.

With these new decrease limits, now you can set costs within the vary of 10-30 cents US equal in most of those markets. These ultra-low value factors, or “sub-dollar” costs, permit you to attain new potential consumers by adjusting your pricing to raised mirror native buying energy and demand. It additionally provides you extra flexibility to set your world pricing technique and offers extra customers the chance to get pleasure from monetized experiences in your apps and video games.

The minimal value restrict for paid apps, in-app merchandise, and subscriptions has been lowered in these new markets: Bangladesh, Bulgaria, Bolivia, Costa Rica, Czech Republic, Denmark, Croatia, Hungary, Jordan, Kazakhstan, Lebanon, Sri Lanka, Myanmar, Pakistan, Paraguay, Romania, Serbia, Thailand, Tanzania and Vietnam.

Further markets the place sub-dollar pricing is obtainable: Brazil, Chile, Colombia, Egypt, India, Indonesia, Malaysia, Mexico, Nigeria, Peru, Philippines, Poland, Russia, Saudi Arabia, South Africa, Turkey and Ukraine

To regulate your costs in Google Play Console, please see our Help Center article. The total record of value ranges could be discovered here.


Finest practices for sub-dollar pricing

Because the function was launched in 2015, Android builders have been utilizing sub-dollar pricing to increase their paying consumer base in inventive methods. Listed here are a number of methods you need to use sub-dollar pricing to assist develop your personal enterprise:

  • Strive providing limited-time promotions. Sub-dollar pricing is a superb device to entice new customers by way of promotions, or to reward loyal customers with low-cost perks. For instance, to transform extra paying customers of their fashionable sport Lords Mobile, developer IGG generally provides particular bundles for under IDR 3000 (USD 0.20) that provide 2-3x extra worth for a restricted time. As a result of these are particular provides, it allowed them to increase their payer base with out cannibalization.
  • Supply seasonal offers. Sub-dollar pricing can be helpful for seasonal gross sales. As a result of customers know they’ve a restricted alternative to purchase these things, it makes them extra engaging. Mixed with the low value, it may be a lovely supply for first time consumers. Moonton provides uncommon skins when customers make their first buy of the season in Cellular Legends, even when it’s a sub-dollar buy.
  • Strive introductory pricing provides. Sub-dollar pricing can be used to draw new paying customers with introductory pricing. For instance, you can supply customers who’ve by no means made a purchase order a beneficial merchandise at a sub-dollar value. Developer Moonton does this, providing customers entry to fashionable heroes of their sport Mobile Legends: Bang Bang after they make their first buy. This technique helps them attain new paying customers with out a lot influence on their total sport financial system.
  • Reward loyalty. You may as well attempt sub-dollar pricing along with repeat buy occasions. For instance, you can supply particular bonuses to gamers making one buy a day for seven days, with out customers spending greater than they’re comfy with.
  • Supply gacha. Sub-dollar pricing works properly for chance-based gadgets, or “gacha,” which might enchantment to new customers. Customers who aren’t prepared to spend $5 on a beneficial in-game merchandise could also be prepared to pay $0.15 to open a treasure chest with an opportunity of discovering the merchandise inside. By providing gacha at sub-dollar pricing, many customers could also be prepared to pay a token quantity simply to attempt their luck.


There are numerous methods to make use of sub-dollar and localized pricing and the recommendations listed above are simply a place to begin. We’re excited to see the way you’ll use our options to develop your small business.

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